Partner Consideration
Ghenogas Lighting Atelier at 693
Decorative lighting, custom fabrication and complete-room specification
693 Miami Circle · Atlanta, Georgia
A proposed Ghenogas lighting atelier pairing Couture’s residential decorative collection with EME Lighting’s custom and architectural capabilities, presented in furnished rooms rather than on shelves.
Miami Circle already has lamp showrooms. What it does not have is a year-round studio where a designer can see a fixture installed in a finished room, specify a whole-home lighting schedule, and commission a custom piece in the same appointment.
From table lamp to landmark installation.
The idea
One address covering the full range of a lighting decision.
Most lighting is sold at one of two extremes. Decorative product is sold as inventory, off a shelf or out of a trade-market booth. Architectural and custom work is sold on drawings, months before anyone sees it in a room.
The atelier closes that gap. Accessible designer-friendly product sits in the same space as custom fabrication, both shown in completed interiors with furniture, art and textiles. A client can buy a pair of lamps today and commission a stair chandelier in the same visit.
Complete capability fit
Four platforms, four distinct strengths, one destination.
| Platform | Principal strength | Role at 693 |
|---|---|---|
| Couture | Designed, branded, readily shoppable decorative lighting and accessories | Residential gallery and immediate designer specification |
| Product Development | Product development, sourcing, prototyping, international production coordination and U.S. distribution behind the Couture line | Private-label and exclusive-product development engine |
| EME Lighting | Large-scale manufacturing, engineering, custom decorative fixtures, architectural and outdoor lighting, controls | Custom residential, hospitality, multifamily and commercial projects |
| Ghenogas | Curated interiors, furniture, art, staging, client presentation and design relationships | The year-round Atlanta experience and sales channel |
EME operates an integrated 66,000-square-meter facility spanning design, engineering, production, testing, metalworking, finishing and project execution. Couture product is individually tested for UL/CUL compliance, with stocked items generally shipping in 7 to 10 business days.
How the floor works
Roughly 6,600 square feet organized in four parts, each with a different job.
Couture Residential Gallery
Table lamps, floor lamps, pendants, shades, accent tables and quick-ship selections. The shoppable front of the house, where a designer can specify and take delivery on a short timeline.
Ghenogas Room Studios
Furnished bedroom, living, dining, entry and hospitality settings showing lighting in context, alongside the furniture, art and textiles that surround it. This is what a booth cannot do.
EME Custom and Architectural Studio
Statement chandeliers, custom designs, finish and material samples, architectural lighting, outdoor lighting and controls. Where a project stops being a purchase and becomes a commission.
Trade and Project Library
Designer consultations, drawings, finish approvals, project presentations, procurement and staging packages. The working room where specification actually gets done.
Not a second Atlanta showroom
The distinction is the point, and it is explicit.
Couture already exhibits at AmericasMart in Atlanta, alongside Dallas and High Point. The atelier is built to complement that presence, not compete with it.
Market weeks capture buyers. Miami Circle captures the 50 other weeks, when a designer has a live project, a homeowner has a room, and a developer has a building.
Where the revenue comes from
The platform is intentionally not dependent on one product category or one customer type.
- Couture quick-ship and special-order sales
- Whole-home lighting schedules
- Designer and trade accounts
- Exclusive Ghenogas or private-label collections
- Custom chandeliers and statement installations
- Hospitality, restaurant and multifamily packages
- Furnished-housing and corporate-housing programs
- Exterior and landscape lighting
- Furniture, art, staging and lighting sold as a coordinated room
- Replacement shades, accessories and recurring designer purchases
The room sells the fixture. The fixture sells the room.
The private-label opportunity
The most interesting part of this pairing is not retail. It is development.
The design, sourcing and prototyping capability behind the Couture line makes an exclusive Ghenogas collection realistic: pieces developed for this market, shown in finished rooms, and available nowhere else in Atlanta. That would be subject to volume, tooling, intellectual-property and territorial agreements, and it is a second-phase conversation rather than a launch requirement.
Mentioned here because it changes what the location is worth. A showroom sells someone else’s catalog. A development partner builds an asset.
What each side gets
- For Couture
- A year-round Atlanta application showroom that presents product in finished rooms, reaches residential and trade clients between market cycles, and adds no channel conflict with AmericasMart.
- For EME Lighting
- A U.S. specification and presentation point for custom decorative, architectural and outdoor work, with live projects, drawings and finish approvals handled locally.
- For Ghenogas
- A defensible category position on Miami Circle: complete-room lighting specification rather than another furniture or lamp floor.
- For designers and developers
- One address for decorative, custom and architectural lighting, coordinated with furniture, art and staging, with a single point of accountability for the project.
What we would like to work through
A first conversation would cover the practical points that decide whether this is workable:
- Showroom, territorial and channel rights for the Miami Circle location
- Whether 693 sells direct, through the trade, or both
- Sample, consignment, inventory, margin, freight and damage handling
- Clear separation from the AmericasMart wholesale channel
- Private-label minimums, tooling and development timelines
- U.S. certifications, warranty support, photometrics, shop drawings and replacement parts on the custom side
- Floor allocation, buildout responsibilities and launch sequence
- A phased path from pilot presentation to full atelier
Why this location
Miami Circle is Atlanta’s design district: roughly 6,600 square feet of ground-floor presentation space in the corridor designers already drive to, with the traffic of an established destination rather than a new one that has to be explained.
The building supports full room settings, not vignettes on a shelf. That is the requirement this concept actually has, and it is the reason a trade-market booth and a Miami Circle atelier are different businesses.
Next Step
Let’s find out if this works
We are opening conversations with lighting manufacturers, distributors, designers and development partners about establishing the atelier at 693 Miami Circle.
The first step is a working conversation about fit and rights, not a signed agreement.
Or write jay@miamicircle.co or call 678-907-8982.
This page describes a proposed concept. Brand names are referenced to describe capability and prospective fit. Any showroom representation, territorial rights, product program or private-label development would be subject to written agreement with the respective parties.